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Industry Entertainment, Live Events, Rental & Staging
Region Greeneville, Tennessee, USA
Type of Solution
Big screen projection innovation with laser technology
Installation Company
Greenville Media
Our main goal is to provide our customers with the lowest prices on the Internet for professional Audio Video equipment, Guaranteed! If you find a product on the Internet that is priced lower (including shipping), we won't just match it, we will beat our competitors prices. According to our customers, we have the best customer service when compared to our competitors. We respond to our customers inquiries in a timely, professional manner. If you are looking for a product that we do not carry, our Broadcast experts can point you in the right direction to help meet your needs. Capitol Theatre would also like to thank Limestone Construction (www.limestoneconstruction.us) and Capital Theater Board Member Chris Colotti (www.chriscolotti.us), for their part in the installation as well.
“We love to offer unique showings, films and shorts you can’t find in other locations. First run isn’t what people want to see when they come here,” said Rhonda Humbert, Capitol Theatre Operations Manager. “But even if they’re watching something that’s not first run, we want to show great quality on screen. People love seeing the new, state-of-the-art projection.”
Rhonda Humbert, Capitol Theatre Operations Manager
“The ZU850 is a sophisticated, cutting edge installation projector offering versatility and reliability for every application,” said Brian Soto, head of product management, Optoma Technology. “With an industry leading laser light source and multiple lens and connectivity options, we are excited to see people embrace the ZU850 in a wide variety of environments.”
Brian Soto, head of product management, Optoma Technology


To enhance movie and live event experiences at a historic venue through the creative use of upgraded technologies, including laser projection.
Incorporating a state-of-the-art combination of new audio, video and projection technologies, including the Optoma ProScene ZU850 laser projector, the Capitol Theatre of Greeneville, TN provides enhanced movie-going and live event experiences to crowds large and small.
A successful technology upgrade complete — featuring new audio and laser projection technologies — a traditional entertainment venue with a historic past breathes new life to sell-out crowds.

The Challenge

Originally built in 1934, the Capitol Theatre was the center of entertainment in Greeneville, TN, housing movie-going crowds and hosting other entertainment events of the time. Alive with beautiful architectural bones and an air of authenticity not always found in buildings of today, its ownership has changed hands over the years, with the property eventually being purchased by a local businessman. Now a 501(c)3 nonprofit organization, private donors have begun restoring the building to its original movie house roots as the demand for an authentic, in-theatre movie-watching experience has returned the area. 

Choosing to now focus on unique feature showings that aren’t first run, and serving as a beautifully-historic location for live events, productions, field trips and parties, the Capitol Theatre recently underwent a technology upgrade as part of its restoration. Seeking technology enhancements and a quality on-screen experience to serve the growing demands of its patrons, the team at the Capitol Theatre sought to upgrade its audio and projection technologies to provide a state-of-the-art, modern viewing experience within its historic walls.

The Solution

In addition to building out a new sound box, the Capitol Theatre team looked to the Optoma ProScene ZU850 projector to bring spectacular image quality and high brightness to its big screen experience. A laser projector featuring 8000 ANSI lumens and a 2,000,000:1 contrast ratio, the ZU850 offers enhanced colors with a wide color gamut, built-in edge blending and image warping and extensive connectivity to provide an easy to use, unforgettable on-screen experience. Boasting 20,000 hours of virtually maintenance-free projection – no lamps or filters to change – the ZU850 also offers ease of use and low total cost of ownership.

The Results

Equipped with a new sound box and the reliable and bright ZU850, the Capitol Theatre successfully introduced an upgraded viewing experience to its audiences. Continuing to serve local needs for unique movie showings, the upgraded environment has also been ideal for use during field trips by local schools, live stage productions and even birthday parties. Offering versatility for background imagery or the main event, the ZU850 enhances every experience as the Capitol Theatre brings big screen entertainment to the lives of every visiting patron. 

“The new projection system has quite a reputation,” added Humbert. “We’re selling out the theatre all of the time.”

To learn more about the Capitol Theatre or to donate to this historic venue, visit capitolgreeneville.org.

Equipment List

Optoma ProScene ZU850