Careers at Optoma

E-Marketing Associate (Fremont, CA)

Job Duties:

  • Responsible for owning the user experience for Optoma’s entire web presence, including corporate web sites, PartnerVizion (customer/reseller community), Education First (Education market community) and Marketing Site:
    • Research best practices and gather user feedback to determine user requirements and preferences for redesigning existing web sites and creating new web sites/pages.
    • Provide strategic recommendations on the functionality, content, look and feel for all Optoma sites/pages.
    • Own and execute day-to-day website content and design updates as requested by Channel Marketing Manager, Sales Team, and Product Marketing Team.
  • Work with channel managers and be responsible for all online marketing projects:
    • Design, execute, and optimize eBlast communications by testing the content and analyzing the result.
    • Able to segment the database and nurture leads to help business units successfully transform the email lists into sales or reach other campaign goals.
    • Able to manage the e-marketing database and keep it running smoothly and up-to-date.
    • Work with channel managers to design banner programs, landing pages and other ad materials to optimize Optoma’s presence and programs on different websites.
  • Responsible for Optoma’s presence on social media communities, including Facebook, Twitter, Linkedin,Youtube, and Wikipedia to meet marketing goals:
    • Build stronger relationship with the online community and measure growth and enagement.
    • Utilize the platforms to create buzz and promote brand reputation.
    • Drive traffic to
    • Generate potential leads for further growth.
  • Responsible for driving traffic to Optoma’s corporate web sites and PartnerVizion site and analyzing online metrics:
    • Research, plan, and execute SEO, SEM and web analytics best practices to improve website traffic and ranking.
    • Develop strategy and execute eMarketing initiatives to drive website traffic and create buzz.
    • Manage the planning and execution of online advertising.
  • Manage Optoma’s online branding and messaging on third party web sites, including online retailer sites, projector portal sites and online communities.
    • Create and produce marketing deliverables for use online: articles, blog posts, landing pages, whitepapers, case studies and presentations; scripting for videos and podcasts; social media communications; and other custom creative projects.
    • Work with channel managers and creative team to provide the most appropriate enriched content for online retailer sites.
    • Monitor and manage Optoma’s brand and product presence on websites.
  • Develop new web functionalities and recommend new technical features together with other team members.
    • Collaborate with external vendors to write and approve specifications.
    • Manage the relationship with third parties.
    • Perform quality assurance testing of new web functionality.
    • Work with IT team to develop and manage 3rd party FTP protocol.
  • Support Salesforce Marketing collateral and functions as required.
  • Perform other tasks as required.

Job Requirements:

  • The ideal candidate has a high degree of self-motivation, an unwavering commitment to excellence, a great attitude and work ethic, and the desire to thrive in a fun corporate environment.
  • Bachelor’s degree in related field preferred.
  • 1-3 years of experience in eMarketing, eCommerce, direct marketing, social media marketing and front-end/user interface design.
  • Superior knowledge of current eMarketing and Web design trends and techniques.
  • Familiar with Google Analytics or other web analytical tools.
  • Knowledge of email marketing best practices and CAN SPAM compliance.
  • Strong project management and multi-tasking ability.
  • HTML/FTML, A/B test experience preferred.
  • Excellent written and verbal communication skills to communicate with team members, sales team, and third party teams.
  • User experience with Facebook, Twitter, LinkedIn and YouTube required. B2B social experience preferred.
  • Video editing skill a plus.
  • Attention to detail, customer-service orientation, and creativity in problem-solving.
  • Ability to work in a team and to communicate in an effective, non-confrontational manner.
  • HTML code, keyword research and web content creation a plus.

Please email résumés to

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